Client case studies

Our 360° tools are used by a wide range of successful organisations, for a variety of reasons. Here we present three recent case studies, to show how different clients have used the tools and what the impact has been.

JCDecaux is Europe's largest out-of-home advertising company, with 40 years' experience in delivering top-quality and innovative outdoor advertising solutions. The company's Operations Team is responsible for posting, cleaning and inspecting the full portfolio of products, which includes billboards, street furniture and phone boxes.

A 360° feedback process for all the Regional Operations Managers was run in 2006, using ManagerView360. There were two main aims:

1. To take a measure of how the managers were working currently, against a benchmark of effective management skills and behaviours.
2. To provide the managers with specific and personalised feedback, in a confidential one-to-one environment, on their management skills and capability.

The feedback resulted in the creation of personalised development plans and the managers were supported by a 3 month coaching programme. Here are some of their comments on the 360° feedback process:

WCRS is a creative advertising agency, part of the Engine Group, specialising in digital, brand consulting, sales promotion, direct marketing, internet search marketing, public affairs and public relations. Named agency of the year in 2005, WCRS have an impressive portfolio of clients including GSK, Prudential and SKY.

For the last three years WRCS have used CustomView360 to feed into their annual performance review process. In 2006, 95 managers and non-managers participated in the programme, each receiving one-to-one feedback on the result of the tool from their previously-trained managers.

The output of the feedback session was a personalised development plan for each manager, specifying three measurable objectives for development in the forthcoming year.

In 2007 WCRS will continue to customise the behaviours throughout the feedback survey, to increase its usability across the organisation.

UKRD specialises in local commercial radio broadcasting operations. They have a growing list of stations and, in many of their markets, they are the only commercial broadcaster committed to maintaining a truly local product.

UKRD used the CustomView 360 feedback tool within their Fast Track management development programme to develop the group's management talent in line with a unique culture that will create and sustain long-term growth for the business.

An initial 360° review was carried out in May 2005. This was followed up by a one-to-one debriefing and 360° report analysis. Key areas of focus were identified for each participant and an individual development plan drawn up. This was consolidated with a programme of workshops to aid learning and understanding and to offer support in the promotion of development plans.

A follow up 360° review was carried out in November 2005. The re-test shows that, on average, there was an incredible 42% participant improvement on measured behaviours. For some participants, the improvement was even more marked.

One participant, who set six development targets, improved one behaviour by 222%, improved on the six targets by 175% on average, and surpassed each goal set.